Cover image for Machine, platform, crowd : harnessing our digital future / Andrew McAfee & Erik Brynjolfsson.
Title:
Machine, platform, crowd : harnessing our digital future / Andrew McAfee & Erik Brynjolfsson.
ISBN:
9780393254297
Edition:
First edition.
Publication Information:
New York, New York : W.W. Norton & Company, 2017.

©2017
Physical Description:
402 pages : illustrations ; 25 cm
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1 Bob Harkins Branch 303.4833 MCA Book Adult General Collection
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Summary

Summary

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.


Author Notes

Andrew McAfee is a principal research scientist at the MIT Center for Digital Business. He is the author of several books including Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges and The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

(Bowker Author Biography)


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